Module 2 Profit 1: is the first part of a three part module, get this Module free then download Modules Profit 2 & 3 to have the full arsenal of tools at your disposal  . OK so now you're in business and need to know how to maximise profit, whilst that isn’t always guaranteed you need to be sure you have a tight grasp on your budgets to enable quick adjustments of course when required. This module will help you keep up with your income and expenses so you always know exactly how much you're making and what your breakeven really is.

Module 3 Profit 2: Adding value is key in salon success, complimentary services lift and spread your reputation in a way paid advertising won’t do. The practice of adding value is fundamentally to add benefits and we show you how without impacting on your bottom line, increasing your clients perceived value of the services you provide. You will quickly achieve free publicity and recommendations and increased turnover.

Module 4 Profit 3:  Previous Modules have focused on developing your business and financial basics to make you profitable.  But It can be surprising how little control some salon owners have over their fixed costs. With our help it is possible to double profits with just a few easy adjustments and added controls, by introducing further monitoring tools that will directly impact on your bottom line, whilst teaching you how to derive new income from areas such as trainees, loyalty schemes, staff incentives as you reduce fixed overheads and control shrinkage from both external and internal theft.

Module 5 Opening your own salon: You are thinking of going into business and opening your own salon well this module will be invaluable to you.

There are vital things you need to know and learn in advance of starting out on your salon journey, this Module is your short-cut to success.  You will receive real world guidance in the the planning and opening of your new salon with advice from start to finish that will save you money and put you ahead of the rest.

Module 6 Staff Employment Psychology and Motivation: In this module I put 40 years of experience into a context that you can use to your advantage. It will help you in understanding what makes us and the people who work for us tick. It covers in part, creative hairdressing solutions, working in partnership with your staff, dealing with difficult staff, team motivation, targets and fundamentally being a salon owner.

Module 7 Customer motivation: It can take a long time to unravel the complex motivation behind our clients.  Female agenda’s can be varied, but not as much as think overall the customer satisfaction expectation should be pretty obvious but is often hard to monitor and even harder to achieve. Here we cover what our clients actually want from us. With the implementation of the simple procedures contained here you will quickly produce a more consistent product and better client retention for the Salon which can only be good for your turnover.

Module 8 Training the trainee:  Keeping trainees motivated is vital if you want them to be a positive and profitable to your salon, but the more mundane salon duties they perform can be demotivating, so here we will be looking at training in general, holding on to apprentices with a focus on training strategies.  Every salon owner should consider an Apprentice trainee for their salon as they add value to the salon’s profits and helps the industry overall, by creating newly qualified hairstylists, if you have or are thinking about a trainee, this module will help.

Module 9 Your Successful Salon: Module 9 is a compendium of subjects covered in other Modules, it is filled with good advice and tips to help you towards a successful business including customer awareness, staff management, combating bogus appointments and other important areas to help you get full control of your salon business. If you like the advice and guidance in this free module, check out the the other modules for the complete guidance and expert advice from a salon owner with 40 years experience in the trenches of running salons.

Module 10 Retailing: Retail can be a whole new profit stream for your salon if managed properly, but many salon owners fail to get it right.  Here I will explain the details and management of running retail within your salon. The advantage with retail over hairdressing services is that you are not restricted by how many services one pair of hands can produce in a day.  All in all, it is a fact that salon clients expect to be influenced by the products and brands used by professionals. This is why the supermarket sales pitch uses the phrase “as used by professionals”. Here we show you how to get these sales back where they belong, in the salon and in your till.

Module 11 The salon owners guide to survival:  Owning your own business is probably one of the most exciting career choices there is; making your own decisions, the notoriety, and following your dream to success and financial rewards. But there are considerable downsides that come with the journey, financial pitfalls like bankruptcy ruins lives. Here I will cover my journey warts and all, but also giving you the road map to avoid the pitfalls, from acquiring working capitol to your final salon location and everything between its here, this is the module I would have wanted when started out.

Module 12 Problem solving and Standard Operating Procedures (SOP’S): Here we conclude with problem solving and the introducing of standard operating procedures, to aid your business both in its growth and profitability. All salons have their respective challenges but we have all kinds of creative solutions to help with all kinds of different problems, and coupled with the implantation of sop’s providing a blueprint for you to follow in solving problems quickly and effectively.